A New Face for the New Year

January 2006

Is your website and marketing collateral dated and ineffective? As a Grow Sales client, we’ll keep the design fresh and the content relevant.

With 2007 in full swing, now is a great time to analyze the materials you use to introduce your company to customers and prospects. Your website and other marketing materials are the “face” of your company; even your company vehicles and facilities should be examined. Here are a few tips to help you determine if the following areas need a facelift:

Website
Evaluate your website as if you were a prospect searching for a new vendor. Begin with a Google search using terms that identify your core services and products. Does your website appear on the first few pages of results? As for the website itself, how easy is it to find key information such as your main service areas and contact information? How often is the site updated with company news or helpful information?

How GSI Can Help – Our team of web designers can help you create a website that’s as functional as it is eye-catching. GSI clients enjoy consistent updates to improve relevancy and search engine rankings.

Database
Direct marketers know that the best collateral means little if the list to which it’s sent is inaccurate and irrelevant. Graphic arts business owners and managers have little time to pore through e-mail and mailing lists, but an updated database is essential to every company’s prospecting efforts. If you haven’t done so in several months (or longer), make the time to review your database to be sure all customers and key prospects are represented.

How GSI Can Help – Grow Sales advisors can help you define your ideal prospects for 2007 and beyond based on the growth potential of products, services, geographic areas and other factors. We can then navigate the various list development options to give you a prospect database that will bear fruit from your marketing cultivation efforts.

Marketing Materials
Take a close look at the materials you use as leave-behinds on sales calls, or those you send to prospects. Are they up to date with your company’s latest capabilities and personnel? Are they attractively and intelligently designed, with clear and compelling copy?

How GSI Can Help – Your GSI design team can help you create collateral that properly represents your selling proposition with artwork and copy consistent with your brand. And, unlike a run-of-the-mill design agency, Grow Sales watches your budget like a hawk. No design project is engineered unless its usage is clear and the return on investment is identifiable.

What Grow Sales Can Do For You
For more than ten years, Grow Sales Inc., has been helping graphic arts companies like yours grow their businesses. Our mix of outbound marketing, public relations, web and graphic design services keeps you in front of customers and prospects regularly. You can also trust your Grow Sales advisors to give you straightforward assessments of your business. Contact us anytime to see what we can do for you.

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