August 2009

Grow Sales Inc. Announces Social Media Services
for the Graphic Arts Industry

After 5400 followers, 428 Tweets, 5 clients …

Think back a decade and a half. Remember when you had to decide whether or not to invest in a company website? In the early and mid-1990s, it was hard convincing CFOs and other bottom line types that you should invest in a website. Benefits were nebulous and payback analysis was less than scientific.

Today’s a different story. Can you imagine running a company without a solid web presence? Fast forward to today. Social media is in exactly the same position.

If you’re searching for one place to start, choose Twitter. After Ashton Kutcher’s and CNN’s highly public Spring ’09 race to a million Twitter followers, Twitter usage has been exploding. Twitter allows companies to distribute bite-sized relevant messages to the world. Click-through stats are highly trackable and occasionally a lead or two comes directly from a tweet.

Facebook has rapidly moved beyond corporate relevance and into can’t-live-without-it status. Likeminded enthusiasts of your business can use Facebook to declare themselves “fans” of your company and engage in conversations with you, employees and other fans.

LinkedIn has wonderful “business-friendly” discussion boards that many people prefer to Facebook or any other application.

Blogging is wonderful for content creation and search engine indexing. Blogs used in combination with Twitter offer excellent brand visibility.

Your friends at GSI have an easy, effective and hopefully soon-to-be-proven method of positioning you and your company at the forefront of the social media movement.

For less than some car payments, your company can establish a solid, daily social media presence. We will manage your accounts (create them if necessary) and post relevant information that will help position you as a print industry knowledge leader. Contact GSI team leader T.J. Tedesco at tj@growsales.com or 301-294-9900 to discover just how far $500 a month will travel down the social media highway.

Founded in 1996 as an outsourced sales growth solution for the US commercial printing industry, GSI has positioned dozens of companies as industry “ambassadors.” We’ve authored hundreds of articles, thousands of client communications and six books for Printing Industries Press, formerly GATF/Press. When you need to rev it up past survival-mode, give us a call.

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